Leisure East Devon Ltd (LED) has signed a five-year agreement with the ASA to deliver the National Plan for Teaching Swimming and the Kellogg’s ASA Awards Scheme.

LED is a Charitable Trust, set up in January 2006 to operate sports facilities in East Devon. There are three swimming pools operated by the trust; Honiton Swimming and Leisure, Exmouth Swimming and Leisure and Sidmouth Swimming Pool. The buildings are all owned by East Devon Council.

Honiton Swimming and Leisure Centre began the new scheme last year. Currently 328 children and 20 adults attend lessons each week. The swim school has links with Honiton Swimming Club who compete in local events and Exeter Synchronised Swimming Club who compete nationally.  This centre has also been able to achieve premier status in Aquamark.

Exmouth Swimming and Leisure offer Adult & Child classes and an adult learn to swim programme as well as a swim school for children. The swim school currently feeds into the trust’s own Dolphin Club which is non-competitive as well as Exmouth Swimming Club which is competitive.

Sidmouth Swimming Pool has approximately 500 children in their swim school as well as 15 adults. The pool also runs a swimming club for children with special educational needs which is well attended. A number of children now attend the Sid Vale Sharks Swimming Club having graduated successfully from the special needs club.

Simon Davey, Manager, Honiton Swimming & Leisure, said “All three centres are very excited about signing up with the ASA to improve our swimming programmes and to ensure that people in our area have the best opportunity to learn to swim and to improve their swimming techniques irrespective of age or ability.”

He went on to say “We find the Kellogg’s ASA Awards Scheme and the National Plan for Teaching Swimming very easy to work with and they have proved to be a great success with our children who are improving in their overall swimming skills.”

Bruce Learner, Corporate Social Responsibility Manager at Kellogg’s, said: “Since our partnership with the ASA began in 1997, more than 13 million swimming awards have been presented to youngsters across the country, making it the most successful awards scheme in British sport. We will be celebrating this success at the Kellogg’s Swimtastic Awards in October, which recognises those pool based projects that benefit the community the most.”

-ENDS-

For more information contact the ASA PR Assistant Claire Freeman on 01509 632262 or email claire.freeman@swimming.org

The ASA is the English National Governing Body for Swimming, Diving, Water Polo, Open Water, and Synchronised Swimming. It organises competition throughout England, establishes the Laws of the Sport and operates comprehensive certification and education programmes for Teachers, Coaches and Officials as well as its renowned Learn to Swim Awards scheme. The ASA supports 1,220 affiliated swimming clubs through a National/Regional/County structure. The ASA aims to ensure everybody has an opportunity to learn to swim.

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The Kellogg Company was founded in 1906 and today produces 40 different cereals including popular brands such as Special K, Cornflakes and Coco Pops, and 56 different snacks including brands such as Nutri-Grain and Special K snacks. Kellogg’s has been a partner of the ASA and British Swimming for 13 years, sponsoring the Kellogg’s ASA Awards and enabling over 50,000 people to take up swimming as part of an active lifestyle.

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